Preview

Fujifilm established itself as one of the main mirrorless players back in 2013 with the release of the X-Pro1 and has since gone from strength to strength with popular models such as the X-T1, X-T2 and most recently, the flagship X-H1.

The main feature that sets the X-H1 apart from the rest of the Fuji family is the inclusion of in-body stabilisation, a feature it shares with many other high-end mirrorless models including Nikon’s brand new Z6. However, unlike the X-H1 whose sensor is APS-C sized, the Z6 comes with a full-frame sensor.

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When mirrorless cameras from Sony, Fujifilm, Olympus and Panasonic first began to seriously threaten the DSLR market share a few years ago, the obvious question was how long it would take for the two heavy-hitters in the industry – Nikon and Canon – to jump onto the mirrorless bandwagon.*

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Nikon has a vast selection of DSLR cameras for advanced amateurs and professional photographers. One of the most popular models is the D750 which offers excellent performance at a competitive price.

The company recently launched its new Z mirrorless system, opting to start with the high-end products. One of the first two cameras is the Z6 whose 24MP full-frame sensor and competitive price point put into the same category as the D750 as far as the target user base is concerned.

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Note: the product images show the A7 III instead of the A7R III, but the two Sony cameras have the same design.

Update: our Z7 vs A7R III full comparison is now online!

The A7R II and its successor the A7R III have long been praised for their image quality thanks to their excellent full frame sensors. Nikon wasn’t far behind with the D850 and has now released a “mirrorless version” with a similar resolution. The fact that the flagships Z7 and A7R III have become direct competitors shouldn’t come as a surprise to anyone!

On one hand, we have a brand new product complete with an ergonomic design and interesting features will appeal to both current mirrorless and Nikon DSLR users. On the other, we have the third generation of a camera that has matured and improved over the years, all the while maintaining the lead in the image quality department. Let’s see how they stack up against each other in this comparison preview!

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Update: the article now includes a summary of our complete comparison. Scroll down to check it out and to visit the full article!

Sony has become a reference on both the mirrorless market and the digital camera market as a whole thanks to the rise of the A7 series. Just recently the company became number one on the US full-frame market, which is a clear sign that the DSLR competition is falling behind.

Sony was also the only mirrorless brand to embrace the 35mm format up until now, if we exclude Leica whose SL and M systems are much more of a niche segment.

The first real response to Sony’s A7 line-up came from Nikon in the shape of the Z6 and Z7, the company’s first full-frame mirrorless cameras. Nikon’s decision to release two identical-looking bodies instead of one was likely inspired by Sony whose A7 III and A7r III models share the same design and numerous features but house a different sensor.

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