Updated on: May 5th, 2019
Comparing Sony with Fujifilm is always an interesting exercise because the two companies have opposite approaches when it comes to designing cameras. The current line-up couldn’t be a better example: Sony uses the same body to embed different kinds of technology, whereas Fujifilm has different bodies that share the same hardware.
In this new chapter of our Sony vs Fuji saga, we are taking an in-depth look at the A7 mark III and X-H1, two of the latest offerings from each brand that were announced less than two weeks apart. Their target markets and what they represent for each company is rather different however.