The Fujifilm X-S10, a recent addition to the X-series, is a subtle yet distinctive departure from the other models when it comes to design. To me, the goal is clear: the company wants a bigger share of the APS-C market, and the new camera is priced to become one of the most attractive offerings in the mid-level segment.
Since the departure of Samsung, and excluding Canon who never really attempted to compete at the same level with the EOS M series, it is safe to say that Fujifilm and Sony are the two main players in the mirrorless APS-C segment. Both companies have produced a complete system of …
Updated on: March 4th 2020
Among all the exciting products we reviewed and compared in 2018, two really stood out from the crowd: the Fujifilm X-T3 and the Sony A7 III. The former replaces the already excellent X-T2 with improved autofocus and impressive video capabilities, whereas the latter is a well-priced camera that doesn’t force you to compromise when it comes to image quality and performance – a true synthesis of the best features Sony has developed over the past three years.
Updated on: May 5th, 2019
Comparing Sony with Fujifilm is always an interesting exercise because the two companies have opposite approaches when it comes to designing cameras. The current line-up couldn’t be a better example: Sony uses the same body to embed different kinds of technology, whereas Fujifilm has different bodies that share the same hardware.
In this new chapter of our Sony vs Fuji saga, we are taking an in-depth look at the A7 mark III and X-H1, two of the latest offerings from each brand that were announced less than two weeks apart. Their target markets and what they represent for each company is rather different however.
Updated on: January 8th, 2019
Not even two years ago, the idea of a mirrorless medium format camera felt like something completely out of reach. Then, out of the blue, Hasselblad announced the X1D system and only a few months later, Fujifilm followed suit with the GFX. The latter has been more successful overall, in part because it is priced more competitively than the X1D and in part due to the popularity of the Fujifilm X-series.