The A7 II came as a surprise in December 2014, just one year after the release of the original A7 camera that marked the beginning of Sony’s mirrorless full-frame adventure. To this day, the camera is still on sale, now with a very attractive price.
Sony’s strategy has inaugurated a new segment of affordable full-frame cameras. Canon and Nikon are the latest to join the trend but rather than letting an old model loose value over time, they decided to each introduce a new model at a lower starting price.