The Sony A7 III has become one of the most popular full frame cameras on the digital market, if not one of the most popular models in the history of the mirrorless segment. But other products such as the A7R III, A7R IV and A9 have also made their contribution to the E-mount’s success, including older cameras such as the mark II generation.
If you’ve just got yourself one of these cameras, or are seriously thinking about buying one, you may be wondering how to set it up properly.
Since moving to Wales, I’ve started to take advantage of the nature around me, not only for landscape photography but also wildlife and birds. The latter is without a doubt the genre I’ve focused on more than any other thanks to the repetitive autofocus tests I’ve done at my favourite …
Sports photography is a fascinating genre. In fact, many professional photographers specialise in one sport because knowing the game and its rules is crucial to taking great pictures.
But sports shooting can be a part of your photography even if you’re not a professional. Your kid might have just started playing football and you want to immortalise his first game for example.
Taking portraits with your Sony A7 III can be an easy genre to begin with if your partner, kid or friend is happy to be photographed. And, while portrait photography can evolve into a more complex form of art involving lighting, extra accessories and specific locations, all you need to start with is your camera and a lens.
Using the Sony A7 III for portrait photography is no different from any other Sony camera, or any other camera for that matter as far as the basics are concerned. In fact, many will say that the lens plays a more important role than the camera itself.
The autofocus of your Sony A7 III is among the best you can find today but it is far from the only Sony model that can claim that statement. In fact, all recent Sony E-mount cameras perform really well, with the Sony A9 setting the benchmark in the mirrorless category.
If you look inside the menu, you may feel overwhelmed by the sheer number of settings. I created this article to guide your through them, help you understand what they do, and explain how to use the autofocus of your Sony A7 III, or other A7 model, at its very best.