Updated on: March 4th, 2020
The Sony A7 III is the most popular full frame camera on the market, and it has been since its release. As I’ve explained in other articles, it checks all the boxes and is competitively priced. In fact, camera stores often have to back-order it.
In the mirrorless segment, Sony was the only brand to offer 35mm format products until Nikon, Canon and Panasonic decided to compete in the same arena. Among the various models now on sale, the Nikon Z6 feels like the most direct rival. The size is similar and the specs match the E-mount camera on many fronts.