Since its release, the A7 III has rapidly become one of the most popular mirrorless models, not only within the E-mount range but also industry-wide. The reason is simple: it packs great quality and performance at a competitive price.
The A7R III hasn’t reached the same level of popularity as the A7 III but it isn’t far behind. It has experienced the same success as its predecessor – which was game-changing for Sony at the time of its announcement – but also improves upon its weak points, making it a serious contender on today’s market.