Preview

Over the years, the Fujifilm X-T3 has become more popular and generated more sales than the original flagship series, the X-Pro line-up. Although the company has given both the flagship label, the X-Pro has become more of a niche product for photographers who enjoy its unique features.

If previously, it was the X-T model that inherited new technology after the X-Pro camera, this time it is the other way around. Fujifilm released the X-T3 in 2018 and gave it all the best features in the brand’s arsenal, not only for stills but also video, whereas the X-Pro3 arrives one year later. It has the same sensor, but introduces a few unique ideas when it comes to design.

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The X-Pro1 marked the birth of the Fujifilm interchangeable-lens series. I remember it quite well because from the start, it provided a unique user experience thanks to its hybrid viewfinder and retro style dials (the same concept as the X100 series that began one year earlier). Then came the X-Pro2 which, in addition to inaugurating the third-generation sensor and processor, also brought important upgrades in image quality and autofocus performance.

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The E-M5 III arrives four years after its predecessor and brings some important upgrades such as phase detection autofocus and 4K video, features that are now commonly found on other cameras.

The E-M10 series has developed more rapidly than the E-M5 perhaps because of its more attractive price point. It is the entry level model in the OM-D range but retains some key features found on other cameras. Let’s see how these two mark III models compare.

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The Olympus OM-D E-M5 mark III is the long-awaited third generation model in the E-M5 series of mirrorless cameras. Compared to when the E-M5 II came out nearly four years ago, the enthusiast market is now far more saturated, with numerous mirrorless models being released every year.

One manufacturer that has managed to retain its popularity despite not innovating at the same pace as other brands is Canon, and its most advanced model in the M series is the EOS M6 II which was announced earlier this year.

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The E-M1 and E-M5 series have always been synonymous with innovation. One introduced the first 5-axis stabilisation system, while the other brought phase detection AF. Later on, they gave us High Res Shot modes and super fast continuous shooting speeds.

The E-M5 III is the third generation E-M5 model and the first not to introduce anything new. Rather it serves up a number of important updates that make the series more competitive in the ever evolving mirrorless market.

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